In times of crisis, municipalities and agencies want to make sure they are ready for whatever will come their way, or what they think might come next. It is also important to know what they are capable of handling, and when to call in the experts.
The make-up of agencies and municipalities are roughly the same but may have different levels of expertise in certain roles from top to bottom. The importance of leaders reaching out to partnering agencies or municipalities before a crisis is an integral part of working for the government, especially the smaller a budget or team may be.
When a crisis happens, a leader wants to make sure they can pick up the phone and KNOW the voice on the other end. The beginning of a crisis is not the time to make friends. I have said this for years, "You have to bring me on the plane when we are taking off...don't call me when the plane is crash landing." Unfortunately, some municipalities or agencies are not always that lucky.
It is important to plan for the worst, hope for the best, but most of all be ready! Your Town Media Training can consult on crisis management and message training during a crisis, but most of all, prepare you before an event becomes a crisis. Contact us today!
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