Being proactive and "getting ahead" of rumors is one way an agency or municipality can use its website and social media. It is better to report a statement than let imaginations and rumors get out of control; "No Comment," is never an option.
Creating a credible, trustworthy message, be it in person, through airwaves, or written word on the website or social media channels it needs to be transparent, concise, and said from a trusted source.
Who is telling your story? Does that person or team have the proper training to stay on discipline? Setting expectations and making sure your storyteller is credible and trained are the basics of the position.
Often people might want to "wing it," during a news conference or interview, and that is where trouble arises, and damage can take hold. You want to make sure your message delivery is from a person who has a clean background on social media and/or in the community.
The person does not need to be from the community. A professional PIO knows how to make contacts and build credibility, and report within a new community.
At Your Town Media Training, we teach the development, discipline, and delivery techniques for your municipality or agency to tackle the hardest issues you encounter rarely, or the basic news your team needs to report daily.
From ribbon cuttings to cyberattacks, Your Town Media Training can give you the proper tools and training to handle almost anything. Your Town Media Training can help your team with message development and the rest of the training necessary you need to gain credibility and trust within your community. Contact us today!
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