As a training and consulting firm, Your Town Media Training stays current on trends, issues, and concerns that could affect you. We belong to a broad network of influencers and professionals in all different regions to find specific training to meet your needs.
In any profession, it is important to stay current. For example, the municipal engineering profession has changed over the decades, especially due to technology, the same as the communications field; technology is the obvious contributing factor.
With technology at our fingertips, it is key that you stay current. How can you best affect community communications and create credibility at your fingertips?
In a recent poll performed by Archive Social©, over 30% of responding professionals running social media said they had concerns with staffing and support. It is important that your staff not only has support but knows where to find it. With technology, growth, and community events happening, it is vital that your organization avoid missteps. Ensure you have a professional at the wheel, or a professional trainer to help you succeed.
It's crucial this position is set up for success. Leadership needs to recognize that a PIO position does so much more than, “troll Facebook;” or "make cute posts." With correct training or continued education, the position can be a great addition to your team.
Your Town Media Training can help your current PIO with continued education. We can also help you with the interview process to make sure you hire the right fit. It is important your new hire comes in with a basic understanding of the role. They also should be able to have the tools to seek out current training and trends to ensure they are a reliable source for the position they hold. Ensure they have the tools to find resources, build resources, and fit resources into a given budget.
Your Town Media Training can train you where to seek continuing education from reputable sources and remain as a professional lifeline for your town or agency. Your Town Media Training also stays on as a monthly resource for virtual check-ins or in-person meetings. Please, reach out today!
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