People still ask me this a lot, and the only thing I can say in response is how incredibly valuable it is to get training from experts to further your career. When it comes to a budget proposal for media training, some of you might not know what your manager is looking for. Consider all the information you can bring back and share with others in the office. Consider what you could learn to make your life and job easier!
Because technology is always changing and social media is a huge part of a Public Information Officer’s job, finding good, professional training catered to your needs and keeping up with best practices can be hard to find. With trends and best practices shifting together, it’s crucial that communicators stay current on knowledge!
What are they getting out of spending money on you? Do your homework before the training you intend to attend or receive: When does the training take place? What does it cost? Can you get custom, personal training? Are you going to a conference? Will you be absent from work? Can you conduct remote work while taking classes and what do those expectations look like? Have you given your supervisor a full or at least preliminary schedule, so they know exactly which sessions you'll be attending? What makes this training so crucial?
After clearing up a lot of the preliminary work, it's so important to inform your supervisor of the advantages of the training and how it will help you, your job, and those you work with. Be able to respond to inquiries from your supervisor! Understand what you're discussing!
Another great resource for online training and basics is the FEMA website. “Public information entails the processes and systems that enable effective communications with various target audiences.” Your Town Media Training can go a step beyond this training with real-life incidents and firsthand media training, often not offered in certain areas.
Your Town Media Training can build custom-tailored training to fit your needs and structure your continued education. Let us help you with on-camera interview tactics, message delivery (The Three Ds), and any other concerns you or your agency may have. Let's get you trained and let’s start working together, today!
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