Some people do not see the value in social media being their best friend, when it comes to easy marketing, building your credibility and authority right in your community, and IT’S FREE! Plus, you might need to tweak messaging, or artwork between a website, social media, or a news release- they all are inter-mingled and work together.
Some might find it a little difficult to manage, as there can still be some generational gaps in the workplace when it comes to marketing and digital marketing. There are also concerns about basic do's and don’ts on social media, and legally, what can government agencies do with their social media pages and content?
This is a journey that you need to take along with your attorney or legal team. Your legal department should have basic knowledge of do's/don’ts about your social media; especially when it comes to First Amendment concerns.
What can you delete/hide from your timeline?
· Obscenity
· Defamation
· Actual threats
· Spam
· Illegal Activities
· Malware or malware links
· Promoting illegal discrimination
· Copyright concerns
Here is a great FREE webinar that walks you through the basics of the First Amendment, and social media. “In this recorded webinar, Mark Weaver discusses how you can mitigate the inherent risks that come with having an online presence. This won’t be dry legal humdrum – expect funny, real-life examples that will optimize your social media strategy!”
I’ve watched this training and take away best practices to use in my current role, as well as starting agencies on their path toward social media success! As a long-time user of social media, I started major state agency social media pages over ten years ago that now have a combined total of almost 150,000 followers. Think of where your agency could be in five years, with little-to-no budget.
Your Town Media Training can walk you through set up and verification of your social media accounts, and help you with tips for best content creation to grow your audience. With customized training, we are happy to work with individuals or an entire team to talk about what their social media channels should look like, depending on the demographic you’re trying to reach. We will stay onboard for monthly check-ins to answer questions and make sure your presence is successful. Let Your Town Media Training set you up for success today! Contact us now!
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